Augmented Reality in Furnishing: How IKEA Place and Other Apps are Revolutionizing Furniture Retail

Introduction

With the increasing integration of technology into everyday life, augmented reality (AR) has emerged as a powerful tool in the furnishing industry, specifically in enhancing the shopping experience. One of the most prominent examples is IKEA Place, an app that allows users to virtually place and visualize furniture in their homes before making a purchase. This article explores how AR apps like IKEA Place and others are helping retailers and interior designers sell more furniture.

Impact of AR Apps on Furniture Retail

The popularity of AR apps is on the rise, with IKEA Place setting the standard. Since its release in 2017, the app has been a game-changer in the furniture retail industry. According to a report by Boston Consulting Group, AR shopping significantly increases consumer engagement and ultimately leads to higher purchase conversion rates. This success has inspired other furniture brands to adopt AR technology, leading to similar increases in customer conversion rates.

For instance, Houzz, an interior design platform, introduced AR technology to allow users to visualize furniture placement. This resulted in an impressive 11-fold increase in customer conversion rates. The same technology is also benefiting interior designers, who can communicate their ideas more effectively to clients, thereby increasing customer satisfaction.

Benefits for End Consumers

Consumers are reaping the benefits of AR apps as well. The technology significantly shortens the decision-making process, allowing customers to instantly see if a product fits their space. Users can browse and test multiple products through their smartphone or tablet, making it easier and faster to buy furniture online. Moreover, the entertainment factor of trying different product variants can lead to secondary purchases, further boosting sales.

Advantages for Manufacturers and Retailers

From the manufacturer's perspective, AR apps are a valuable sales and marketing tool. Sales representatives can use the app to promote products at exhibitions or business meetings, making it a versatile tool. Even as AR technology becomes more commonplace, it remains a unique selling point that sets brands apart from their competitors. Additionally, marketing teams can leverage AR apps to offer a more engaging shopping experience, enhancing customer satisfaction.

Brands can customize AR apps to promote specific products, using push notifications to engage users. Retailers also benefit from reduced physical inventory storage needs, as they no longer need to stock every variation of a product. For interior designers, AR applications can instantly furnish entire rooms, allowing clients to provide real-time feedback.

Future Prospects of AR in Furnishing

As more and more people become accustomed to using smart devices, the probability of purchasing through an AR app increases. It is estimated that by the next two years, the percentage of online furniture sales will rise by 15%. This trend is expected to continue, further cementing AR's position in the furniture industry.

In conclusion, AR apps like IKEA Place are revolutionizing the furnishing industry by enhancing the shopping experience and increasing sales. As technology continues to evolve, we can expect to see even more innovative uses of AR in furniture retail.