Becoming a Copywriter with a Risk Management Degree and Blog Portfolio

Of course, you can transition into a copywriting career, even with a degree in Risk Management! The true barrier to entry is not your educational background, but your ability to produce high-quality, effective copy. However, your specialized knowledge within the financial industry can be a significant advantage, helping you establish a niche and stand out in the competitive field of copywriting.

Utilizing Your Risk Management Degree

Your degree in Risk Management does offer several key advantages:

Understanding the Value of Information: Knowledge of risk management helps you understand the importance of accurate and relevant information in your copy. Tailoring your copy to reflect the value of information and reducing the risk of misinformation can significantly enhance its effectiveness. Cost Reduction: Understanding how to reduce costs in various aspects of copywriting is crucial, whether it's reducing the cost of initial content creation or the ongoing maintenance and operation costs. Niche Development: You can leverage your specialized knowledge to create targeted content that addresses specific financial risks and outcomes, positioning you as a subject matter expert within the industry.

Essential Resources and Tips

To succeed as a copywriter, you'll need more than just a degree and a blog portfolio. You'll need to hone your skills through practical experience and learning.

Recommended Reading

The Copywriter’s Handbook by Robert W. Bly is an invaluable resource that can help you understand the intricacies of copywriting. This book provides numerous examples and practical advice that surpasses even the best online courses.

Specializing Your Role

Decide on the type of copywriter you want to be. Copywriting for different purposes, such as selling products, creating marketing materials, or providing detailed instructions, requires different approaches and skills. For example, writing an advertisement is quite different from writing an advertorial or a blog post.

Understanding Marketing Techniques

Engage with marketing techniques, such as target audience research, to enhance your copywriting. Knowing your audience and what motivates them is crucial to creating effective and persuasive copy. Regardless of whether you're writing for free or for pay, always aim to connect with your intended audience.

Types of Copywriters

There are primarily two types of copywriters:

Copywriter A

These professionals are often employed for non-falsifiable skills. While their writing skills must be reasonably correct, their quality is subjective. Many Copywriter A's may hold related degrees, such as an English Literature or Linguistics degree. While a blog portfolio and degree can help entry-wise, it's the writing skills that truly matter. This type of copywriting is more about general writing rather than persuasive sales copy.

Copywriter B

These professionals specialize in creating persuasive and effective sales copy. Their skills are falsifiable, meaning their writing directly impacts sales outcomes. They may work on shorter, more lucrative contracts than Copywriter A, who often has a more steady but lower income.

Choose the type of copywriting that aligns with your skills and career goals. If you're passionate about making a significant impact in sales and revenue generation, becoming a Copywriter B may be more fulfilling and lucrative.

By leveraging your Risk Management degree, honing your copywriting skills, and understanding the different types of copywriting, you can successfully transition into a fulfilling and successful career in copywriting.