Crafting Compelling Follow-Up Email Subject Lines

Effective follow-up emails can be the key to building meaningful relationships and achieving your business goals. The right subject line can grab attention, create a sense of urgency, and prompt a response. Here are some examples and tips to help you craft compelling follow-up email subject lines for various situations.

Effective Follow-Up Email Subject Line Examples

Here are some effective follow-up email subject line examples tailored for different contexts:

General Follow-Up

Just following up on [Subject of Original Email] Hope this email finds you well: Quick follow-up Thought I’d check in on [Previous Discussion/Meeting]

After a Meeting or Call

Review of our recent meeting: key action items Follow-up on our discussion about [Specific Topic] Summary of our call: next steps

After Sending a Proposal or Application

Just a quick email to follow up on your [Proposal/Application] Reminder regarding our outstanding [Proposal/Application] Details for your review: [Proposal/Application] document

Network or Introduction

Introductions: Meeting you at [Event] Thoughts after our meeting at [Event] Likely to be on the same wavelength: [Your Name] introduced us

Sales or Business Development

Promoting our latest solution: [Product/Service] Latest updates: Market trends and your needs Exclusive offer: [Product/Service] for your business

Reminder or Action Required

Reminder: Complete your [Form/KYC/Action] Don't miss out: [Important Deadline/Terms] Resetting your password: [Platform/Service Name]

After a Networking Event

Thoughts on our conversation at [Networking Event] Urgent: Follow-up on leads from [Networking Event] Connecting thoughts: From our last conversation

Avoid the Pitfalls of Ignoring Initial Rejection

A common mistake in follow-up emails is treating the first email as if it never happened, especially if there has been no response yet. This approach can come across as disingenuous. If the recipient has seen your initial email but hasn't responded, remember that their plate might be full, or they might have simply forgotten.

My mantra in email marketing and in life is “your priority isn’t anyone else’s emergency.” By acknowledging that your recipient has other responsibilities and may not have as much time as you, you can foster a more respectful and genuine follow-up. A simple statement like “Just following up on [X]” can make a significant difference.

Key Elements for Effective Follow-Up Subject Lines

Relevancy: Make your subject line relevant to the current situation or the relationship you have with the prospect. Examples include “Just left you a message” or “Noticed you liked blog X.” Personalization: Use the prospect’s name to personalize the message and increase open rates. Including the company’s name is also helpful. Conversational Tone: Write in a friendly and conversational manner. Avoid sounding pushy or too sales-oriented. A polite and engaging tone often works better.

Remember, the goal of a follow-up email is to maintain momentum and keep the conversation moving forward. By crafting relevant, personalized, and conversational subject lines, you can increase the likelihood of a response and strengthen your business relationships.