Embarking on a Professional Speaking Career: Strategies and Tips

Starting a career in public speaking can be both thrilling and daunting. Whether you are a seasoned professional or just beginning, the path to becoming adept and effective can be improved with the right strategies and a lot of practice. In this article, we will explore the foundational methods to prepare for public speaking, from choosing topics you are passionate about to placing numerous hours into practice, bearing in mind the importance of public speaking.

1. Choosing the Right Topic and Message

A successful speech career starts with an engaging presentation on a subject on which you are knowledgeable and possess a distinctive point of view. When you stand before your audience, your message should resonate with them. One method to test the appeal and effectiveness of your talk is to use the 3L Test. This involves assessing whether your content is Logical, Lucid, and Lingual. If it does not pass, consider hiring a public speaking instructor to help you refine your presentation.

2. Extensive Practice and Rehearsal

Public speaking is a skill that requires extensive practice. Your initial conversations may seem terrible, but as you reflect on those early anxieties, you will likely cringe. The key is to practice extensively. By the time you step onto the platform for the first time, as a professional communicator, you should have spoken to at least 100,000 stuffed animals and empty spaces. This practice will help you overcome stage fright and transition smoothly into any speaking engagement.

3. Early Exposure to Public Speaking

At a young age, I was thrust into public speaking by default through a series of experiences. Participating in national 'teen' pageants required speaking on stage, facing multiple judges, and even having interviews with the press and during public appearances. Early exposure to public speaking can be invaluable. For instance, while working in sales for a national jewelry brand at 15 years old, I learned to communicate effectively for a diverse audience.

4. Utilizing Media and Technology

In college, I had the opportunity to be sent on assignments to interview people for breaking news stories, a position that significantly honed my public speaking skills. Videotaping yourself speaking on a variety of topics can also be a resourceful way to improve. Watching yourself speak, analyzing your hand gestures and facial expressions, and making necessary adjustments can greatly enhance your delivery. It has been an invaluable learning tool for me, and I still marvel at times at my use of body language!

5. Building a Portfolio and Networking

Many organizations, especially smaller ones, struggle to find speakers. However, once you have built up a suite of your professional speaking engagements, you can start reaching out to these organizations for opportunities. I was fortunate to be invited to speak at various events like chamber of commerce meetings, rotary women’s groups, and others. Getting these speaking opportunities under your belt is crucial.

Above all, cultivating relationships with both gatekeepers and your target audience is essential. Connect with decision-makers and gatekeepers early on. When you are awarded a speaking gig, your audience will better receive and engage with your message. Always remember, a 'no' response does not mean you have failed. It is just a step towards finding the right fit.

Embarking on a professional speaking career is a process that requires dedication, practice, and a willingness to learn. By following these strategies, you can build a successful and fulfilling career in public speaking. As Christine King MES shared, it’s all about connecting with your audience and conveying your message effectively.