Enhancing Diversity in Employer Branding: Strategies for Prospective and Current Employees

Introduction

The employer brand plays a critical role in both attracting and retaining top talent. It is the essence of what your company stands for and how it is perceived by current and potential employees. However, the approach to incorporating diversity into your employer branding strategy varies when considering the perspectives of prospective and current employees.

Strategies for Prospective Employees

Leverage Social Media

The workforce is increasingly turning to social media platforms for their job searches. According to a Glassdoor report from January 2022, 79% of job seekers utilize social media during their search. By showcasing the day-to-day activities of your diverse employees, your company can present a more authentic and engaging image to potential candidates.

Showcase Your Company’s Journey and Commitment to Diversity

Prospective employees are more interested in seeing the ongoing efforts and progress your company is making towards fostering a more inclusive and diverse workplace. Highlighting these initiatives can greatly boost your reputation as an employer committed to diversity. Encouraging employees to leave reviews on diverse job boards is an effective method for demonstrating this commitment.

Encourage Employee Advocacy

Your current employees are your strongest advocates. You can empower them by creating content that they can share with their personal networks, thereby reaching a broader talent pool. This strategy leverages the trust and credibility of your employees to enhance your employer brand.

For current employees to champion your brand, they must feel that your company is genuinely making a positive impact. Your employer branding efforts should address their needs and values.

Strategies for Current Employees

Create a Compelling Brand Promise

Ensure that your core values reflect a commitment to diversity and inclusion. If they do not, consider incorporating these elements as they resonate strongly with current employees. This will demonstrate to existing employees that the company prioritizes diversity and inclusion.

Engage Through Surveys

Conduct surveys that include questions related to diversity and inclusion, along with spaces for employees to suggest improvements. This proactive approach conveys that your company values diversity and is actively working to integrate it into the workplace culture.

Conclusion:

By incorporating these strategies, both prospective and current employees will garner a strong sense of the company's commitment to diversity and inclusion. These efforts not only enhance your employer brand but also foster a more engaged and satisfied workforce.