Ford's Decision to Cut Jobs in Europe: Navigating the Electric Vehicle Market

Not surprising that when you make crappy products, people don’t buy them. It has nothing to do with EVs in particular. Their EV products are comparatively way overpriced and outdated. These decisions are damaging Ford's own future.

The Context: Over five Decades in the Auto Industry

With over five decades in the automobile industry, I have seen companies make tough decisions to stay competitive. Ford's job cuts in Europe, prompted by weak demand for electric vehicles (EVs), might be a necessary and difficult move. However, it is important to understand the broader context of this decision.

EV Adoption: Slower than Anticipated

Electric vehicle adoption in Europe is slower than anticipated. This slowdown is contributing to the weak demand. Many consumers are hesitant to switch to EVs due to factors such as range anxiety, high cost, and limited infrastructure. Ford, along with other auto manufacturers, must adapt to these market realities.

Strategic Restructuring: A Necessity

Strategic restructuring is a necessary step for companies like Ford to stay competitive. The transition to EVs presents a significant challenge, similar to the oil embargo in the 1970s. Ford must restructure to allocate resources effectively and focus on areas that can provide a competitive edge, such as production efficiency and research and development (RD) for EVs.

Building Trust in Electric Offerings

While the job cuts may be difficult for workers, Ford must ensure they do not lose sight of consumer trust. Building consumer confidence in their electric offerings is crucial for long-term success. This can be achieved by focusing on product quality, affordability, and market adaptability.

Source and Further Reading

For a more detailed view of Ford's current state and how they are addressing the shift to electric vehicles, visit

Keywords: Ford, electric vehicles, job cuts, industry challenges