Hiring the Right Writer: A Guide for Content Marketers
Hiring the Right Writer: A Guide for Content Marketers
When it comes to content marketing, finding the right writer can make or break your campaign. While Upwork hosts a vast array of creative writers, we must look beyond the surface to ensure we hire the right candidate for our needs.
The Downside of Upwork Writers
While it's possible to find talented writers on Upwork, it's important to be wary of the lowball estimates and low quality results common among many freelancers. As content marketing continues to evolve, so do the expectations and demands of today's reader. The downward spiral of suckiness, as some have coined it, can often be traced back to subpar writing and a lack of focus on SEO.
Engaging Writers as Content Marketers
For truly effective content marketing, it's crucial to work with writers who understand the principles of content marketing and SEO. Instead of solely focusing on finding a writer from Upwork, consider hiring a content marketer who can interview your client to extract the most valuable insights. This approach not only ensures that the content is engaging and well-researched but also aligns with your brand's goals and objectives.
Understanding Keyword Research and On-Page SEO
A content marketer should have a solid understanding of keyword research and on-page SEO. By leveraging these skills, they can ensure that the content not only stands out but also ranks well on search engines. This knowledge allows them to optimize the content for optimal visibility and engagement, ultimately driving more traffic to your website.
Current Rankings and Site Structure
It's imperative to understand your client's current rankings and site structure before hiring a writer. This information provides valuable insights into what's already working and what needs improvement. A content marketer can use this data to create content that addresses the gaps in your current SEO strategy and improves your overall online presence.
Writing Like Journalism
Think of content writing as a form of journalism rather than a school assignment. The goal is to produce content that is informative, engaging, and valuable to your audience. This approach not only resonates with readers but also has a real impact on your search engine rankings and overall results. By treating writing as a journalistic endeavor, you can create content that is not only well-researched but also compelling and shareable.
Conclusion
In summary, when looking for a writer for your content marketing project, it's essential to go beyond Upwork and hire a content marketer who understands the intricacies of content marketing and SEO. By following these guidelines and treating writing as a journalistic endeavor, you can ensure that your content is both engaging and effective in driving results for your business.