How Much Time Do People Spend on LinkedIn Everyday/Week?

As of my last update in August 2023, the average time users spend on LinkedIn can vary widely. Studies suggest that users typically spend about 17 to 20 minutes per month on the platform, translating to roughly 1 to 2 minutes per day on average. However, usage can differ significantly based on individual engagement levels, industry, and professional needs.

For more active users, especially those involved in networking, job searching, or content creation, the time spent can be considerably higher, potentially reaching several hours per week. LinkedIn has also been focusing on increasing engagement through features like LinkedIn Learning and more robust content sharing, which could influence future usage patterns.

Examples of Time Spent on LinkedIn

I spend about 5-10 minutes on it every day answering emails in my inbox, answering questions, and moderating my group. This routine reflects a modest level of engagement, as many individuals find themselves spending more or less time based on their professional activities.

Data on LinkedIn Usage

According to ComScore for November 2010 in the United States, LinkedIn had 28.5 million unique visitors, each spending 4.4 minutes per visit and 2.8 visits per visitor per month, totaling about 12 minutes per month per user. This data indicates a significant level of engagement, even though it may not align with current usage patterns due to the rapid evolution of technology and social media.

It's worth noting that while LinkedIn has more unique monthly users than some other networks, it still receives a considerable amount of app/mobile traffic, contrasting with sites like Twitter, which gets much more app/mobile traffic. An interesting statistic is that 25% of the 28 million LinkedIn visitors also visit Facebook in a given month, but only about 3 million of them visit Twitter. This data suggests that the serious business audience that uses LinkedIn is more aligned with Facebook than Twitter, indicating that all three of these services are quite complementary to one another. Moreover, the heavy LinkedIn/Facebook business users tend to use Twitter primarily via smart devices rather than the web.

Improving User Engagement on LinkedIn

LinkedIn would likely do better if email notifications from groups were more specific in the subject line rather than the generic ones. For instance, the generic 'Activity in your group' could be replaced with something like 'Event: [Group Name] to Improve Industry Knowledge', which could encourage more users to open and engage with these emails.

Another common complaint among users is the need to pay for services to meet new people. If LinkedIn were to provide a more streamlined and free way for users to connect, it could see a significant increase in daily usage. Currently, the recurring charge required to connect with new people acts as a barrier for many users, leading to a weekly rather than daily interaction pattern.

Overall, LinkedIn's focus on improving user engagement through its built-in features, increasing its content offerings, and making the platform more convenient for user interactions could drastically change the statistics on how much time people spend on the site daily or weekly.