How to Find Qualified Freelance Copywriters for Your Business

Copywriting is a powerful tool that can help you transform potential customers into loyal buyers, but finding the right freelance copywriter can be a daunting task. Many businesses struggle to find writers who not only meet their standards but also bring the creativity and expertise needed to produce top-notch content. Here are some effective strategies to help you find the perfect copywriter for your business needs.

Your Connections

Many successful freelance writers build their client base through referrals, rather than through online platforms. Start by reaching out to your professional network to gather recommendations. Ask your colleagues, mentors, and industry peers if they have any connections who might be interested in working with you. This approach often yields more reliable results than browsing through sites like Upwork. If you already work with a freelance writer, they might have a network of other talented writers they can introduce you to.

Company Blogs

Look for freelance writers by exploring the blogs you already read. If you admire the content on a particular blog, there’s a good chance the authors behind those articles are freelance writers. Reach out to them directly and let them know about your project needs. For example, if you regularly read content on Crazy Egg's blog, don’t hesitate to contact the authors after seeing your name or byline on their articles. They may be enthused to hear from you, especially if they recognize a high standard of writing and voice.

Freelance Blogs and Articles

Many professional copywriters maintain their own blogs, sharing their insights and providing valuable content for their communities. Pay attention to articles on topics like freelancing, content creation, and marketing. You can discover engaging writers by following them on platforms like LinkedIn, Hacker News, Quora, or Entrepreneur Magazine. Once you find a writer whose work you admire, contact them directly to express your interest in hiring them for your projects.

Freelance Job Boards

Freelance job boards offer a broader reach, allowing you to connect with a wider pool of writers. Sites like ProBlogger’s Job Board, LinkedIn, and The Copywriter Club are all good options. ProBlogger’s Job Board can be hit or miss, but it does occasionally provide opportunities for freelance writers. LinkedIn is a go-to resource for freelancers looking for new clients, while The Copywriter Club is a community specifically aimed at copywriters, making it a unique and valuable platform.

Comprehensive Freelance Solutions

If your budget allows, consider comprehensive freelance solutions like Skyword and Contently. These platforms offer a complete package, including editors, writing teams, and content strategy support. They can be a great option if you lack the time to manage freelance writers yourself. However, these services are expensive and can sometimes create friction in the process, as writers may be expected to use the platform’s proprietary tools.

What to Avoid

Steer clear of low-quality platforms like Upwork and Fiverr unless you’re willing to invest significant time sifting through mediocre work. While there are some good writers on these sites, it could take you years to find one who aligns with your needs. Similarly, avoid lowballing freelancers by offering to pay just a small fraction of a fair market rate. Doing so is not only offensive to professionals who offer valuable services but can also lead to subpar work. Instead, set realistic expectations and communicate clearly with your potential writers.

How to Evaluate a Freelancer

Once you’ve identified potential candidates, evaluate their suitability for your project. Follow these steps to ensure you make the right choice:

Ask for samples: Any reputable freelancer should be able to provide samples of their work, usually in the form of links to articles or projects. Provide context: Give the freelancer a detailed brief that includes information about your brand, the scope of your project, and the type of writing you need. Commission a trial project: Before signing a contract, ask the freelancer to complete a small, paid project to assess their fit with your needs.

By following these steps, you can enhance your chances of finding a freelance copywriter who will bring the quality and creativity you need to succeed.