How to Make Money from Pay Per Call: A Comprehensive Guide

Pay per call (PPC) is a model of performance advertising that interfaces businesses with callers. This article delves into the diverse ways you can make money from PPC, including telemarketing, lead capture, and email marketing. We will also explore how to promote call offers, some of the best verticals, and the ins and outs of sourcing PPC campaigns.

Understanding Pay Per Call

Pay per call is a model where promoters make a specific number and indicate the criteria that must be met for a call to be credited. Distributors who send future clients meeting these criteria through their unique tracking numbers are then paid. This guide will take you through every step of how to get started with PPC.

Steps to Promote Call Offers

1. Pick a Niche/Vertical

Choosing the right niche is crucial. Some of the best-performing PPC verticals include:

Auto: Tow truck, locksmith, windshield fix Home Services: Emergency handyman, carpet cleaning, etc. Health: Dentists, personal trainer, CrossFit Legal: Lawyer, bail bonds Monetary: Debt, tax services, mortgage/loans Loves: Dating Protection: Auto, life, health, home Entertainment: Travel, hotel, car rental, destination amusement, surfing activities, ziplines, etc.

2. Information Exchange to a Pay Per Call Affiliate Network

Choose an affiliate network that focuses on PPC. These networks connect you to various businesses and clients. Ensure you understand the terms and conditions before joining.

3. Get an Offer for Chosen Niche/Vertical

Once you have selected your niche, you can start looking for offers. These offers will come with specific criteria, such as call duration and key inputs from an Interactive Voice Response (IVR).

4. Promote the Offer

Once you have an offer, it's time to promote it. Utilize various channels such as social media, email marketing, and even cold calling. Ensure you consistently send quality leads to maximize your earnings.

Best Pay Per Call Verticals

The best PPC verticals are those that are time-sensitive. Here are some examples:

Auto – Tow truck, locksmith, windshield fix Home services – Emergency handyman, handyman, carpet cleaning, etc. Health – Dentists, personal trainer, CrossFit Legal – Lawyer, bail bonds Monetary – Debt, tax services, mortgage/loans Loves – Dating Protection – Auto, life, health, home Entertainment – Travel, hotel, car rental, destination amusement, surfing activities, ziplines, etc.

Sourcing Pay-Per-Call Campaigns

You have two main options: go through an affiliate network or source local campaigns. Both choices have their pros and cons.

Affiliate Networks: They offer a wide range of campaigns, but you might face fierce competition. However, the ROI can be high, and you can build a steady stream of income.

Local Campaigns: These can be more profitable, but they generally require more effort and regulation. You need to ensure you have the right licenses to operate, and you are directly responsible for managing the campaigns.

Strategies for Success

Here are some strategies to make your PPC efforts more successful:

1. Use AdPlexity or other ad intelligence tools to find lucrative PPC campaigns

Utilize tools like AdPlexity to find out which PPC campaigns are currently popular in a specific niche. This will help you target the right businesses and campaigns.

2. Provide High-Quality Leads

To stand out, focus on providing high-quality, targeted leads. This builds trust with potential clients and can lead to long-term partnerships.

3. Build a Network of Clients

Start by approaching local businesses and offering them a free trial period. Use your results to build a reputation and eventually transition into paid campaigns.

4. Identify Existing PPC Campaigns

Many local businesses already have PPC campaigns but may not be as effective in their SEO efforts. Offer to improve their performance by providing leads.

Conclusion

Pay per call can be a lucrative business model if approached strategically. By focusing on the right verticals, leveraging affiliate networks, and providing high-quality leads, you can build a successful PPC business. Remember, the key to success is consistency and delivering results.