How to Start an Online Casino in 2023: Strategies and Solutions

The gaming industry, particularly the iGaming sector, has seen significant growth and simplification over recent years. Entrepreneurs no longer have to undertake all the technical and regulatory challenges themselves; professional solutions and support tools make it easier to establish a successful online casino. This article provides insights and strategies to help you launch an online casino in 2023, focusing on three main approaches: casino franchise, white label casino, and turnkey gambling platform.

Casino Franchise: A Budget-Friendly Entry Point

A casino franchise is the most cost-effective method for entrepreneurs seeking to dip their toes into the iGaming world. By connecting to an existing network with a new platform that shares the same name, the parent company takes care of all aspects of the project, including the site creation and marketing. Operators must learn to manage and advance the project. Typically, this model retains around 40% of profits for the business owner, while 60% go to the service provider. Although this is a more independent process compared to building a casino from scratch, the financial risk remains lower, making it an attractive option for low-budget entrepreneurs.

White Label Casino: More Independence with Expert Support

A white label casino is a rent-based solution that offers more independence compared to a franchise. The parent company provides only the gaming software and shares licensing terms with the project, leaving all other aspects to the operator. This includes site integration, additional content, and promotional activities. While this approach offers greater flexibility and control, the operator still benefits from the expertise and support of the service provider. Profits from this model can be distributed similarly to a franchise, with the service provider receiving up to 60% of the profits.

Turnkey Gambling Platform: A Comprehensive Solution for Proprietary Projects

An entirely proprietary turnkey gambling platform is the most comprehensive and tailor-made solution available. Professional aggregators can develop a complete stakeholder package, including all entertainment and administrative software, designed for the operator's exclusive use. Branding is done by established specialists, and additional support is provided for marketing and advertising. This tailored approach ensures a high-quality product and maximizes the operator's potential, with profits typically reserved for the operator except for certain service fees.

Individual Casino Site Creation

For those with the necessary knowledge and experience, the option to create a casino site from a script is available. A project template can be purchased and customized to meet specific needs. This method requires a deeper understanding of the iGaming sector, but it offers complete control over the project. While it can involve higher initial costs, it provides a personalized solution and competitive edge.

Professional Support and Guidance

For those seeking comprehensive guidance and support, a service like 2WinPower can be invaluable. They offer end-to-end development and subsequent support from all relevant specialists, making the process from concept to operational much smoother. Their experience in the industry means they can provide invaluable insights and solutions to ensure success. If you are looking to start your online casino in 2023, consulting with a professional aggregator can significantly increase your chances of success.

Conclusion

The key to starting an online casino in 2023 lies in the right strategy and initial budget. By understanding the options available, including franchise, white label, and turnkey solutions, you can choose the approach that best suits your goals and resources. Remember, professional support and guidance can make a significant difference in the success of your venture. Good luck in your iGaming journey!