Maximizing Client Impression: A Comprehensive Guide to Upwork Proposals

When freelancers submit proposals on Upwork, clients encounter a variety of ways to view these proposals. This guide explains how clients perceive proposals, offering strategies to improve your chances of getting hired. From proposal lists and details to filters, sorting, and communication tools, every aspect plays a crucial role in making a lasting impression.

How Proposals Appear to Clients on Upwork

Proposal List

When clients view the list of proposals, they generally see a concise overview. This includes:

The freelancer's name and profile picture Their job success score and hourly rate A brief overview of their proposal or cover letter

It's essential to make your list appearance stand out: ensure clear communication of your strengths and what sets you apart from others.

Proposal Details

By clicking on a specific proposal, clients can view extensive details. These typically include:

The freelancer's cover letter Relevant work samples Responses to any questions the client included in the job posting

This level of detail helps clients make informed decisions, so it's crucial to provide thorough and compelling information.

Filters and Sorting

Clients can filter and sort proposals based on various criteria:

Budget Experience level Date of submission

Sorting by more recent submissions or lower numbers of proposals can be particularly beneficial as it helps clients identify the most relevant candidates quickly.

Comparison

Upwork's multi-proposal comparison tool allows clients to evaluate different freelancers side by side. This helps them compare skills, experience, and proposed rates efficiently.

Overall, proposals are designed to provide clients with a comprehensive view of each freelancer’s qualifications, enabling them to make informed hiring decisions.

Strategies for Successful Upwork Proposals

Minimize Competition

For competitive jobs, it's often advisable to wait until there are fewer proposals. Applying to jobs with more than 10 proposals immediately may not be the best strategy. Instead, focus on projects posted 3-4 hours earlier with fewer than 5 proposals. Verified clients are also more likely to hire.

Effective Presentation of Yourself

When applying to a job, present yourself as the solution to the client's problem. Two key elements are essential: a kick-ass cover letter and work samples. Consider creating a professional video showcasing your skills.

Specific Cover Letter

A general cover letter can set the foundation, but it should be tailored to the specific job. Here's an example:

I’d appreciate your consideration for the project [name of the project]. Romance ghostwriting is my main business. I’ve written over 200,000 words in different sub-genres for my clients in the past five years including [sub-genre of the book project]. As my client, your vision is mine. I pride myself on first-rate communication and the ability to bring a client's vision to life. Attached is a sample chapter from a [name of sub-genre] romance. If you have any questions, please contact me. I look forward to hearing from you. Thank you for your consideration.

Modify this cover letter according to the job's requirements. Highlight your strengths and be confident in your abilities.

Work Samples and Additional Information

Ensure your profile has samples of your work. For additional requests, provide extra samples or work that matches the specific job. Capitalize on your strengths by showcasing details that set you apart, such as education or notable projects.

Presentation and Honesty

While it's important to present yourself well, avoid over-promising. Be honest about your capabilities and experience. This builds trust and credibility.

Good luck with your Upwork proposals!