Navigating the Challenges of Landing a Graphic Design Internship

As a graphic design graduate with a BA in Graphic Design and a strong portfolio, it can feel discouraging when the search for an internship proves challenging. Understanding the reasons behind these difficulties can help you navigate the process more effectively and increase your chances of success in the competitive world of design firms and agencies.

Why Design Firms Often Refuse Internship Applications

While a robust portfolio is a valuable asset, it is only one piece of the puzzle. Here are several reasons why many design firms may be unresponsive to internship requests:

No Direct Relation to Employment Needs: Firms hire interns, both paid and unpaid, to complete specific tasks. It’s not about diploma requirements, but rather about meeting immediate business needs. Popularity of Certain Agencies: Well-known international brands often work with popular agencies that offer unpaid internships. However, this practice has been criticized for potential exploitation. Overwhelming Email Volume: Design firms receive countless emails and messages from individuals seeking internships. This can overwhelm the team and divert attention from core business activities. Bureaucratic Processes: Internship applications often go through multiple layers of approval, particularly in larger firms, which can slow down responses. Busy or Struggling Agencies: If an agency is very busy or facing financial challenges, internships may not be a top priority. Generic Application Emails: A generic "hello" email or letter is less likely to grab the attention of decision-makers. Tailoring your communication to the specific individual can make a significant difference. Excessive Cases in a Portfolio: Including too many projects can dilute your portfolio. Aim for a concise selection of 5-7 significant projects that showcase your skills and creative process. Unrealistic Mock-ups: While visually appealing mock-ups can be impressive, a portfolio that lacks real-world projects and a compelling story may not demonstrate the practical skills needed by a design firm. Persistent Yet Professional Approach: Giving up too quickly can be counterproductive. A continued effort to refine your submission and maintain a professional demeanor shows persistence and determination. Original and Relevant Research: Instead of solely promoting your own work, add value by highlighting research or trends in the design field that the firm might be well-positioned to take advantage of. Specificity and Specialization: Highlight your unique skills and areas where you believe you can contribute to the agency. This shows a genuine interest and adds value to the internship opportunity.

Strategic Approaches to Improve Your Chances

To increase your success rate, consider the following strategic approaches:

Read Books on Psychology of Persuasion: Insights from books like Thinking, Fast and Slow by Kahneman and Persuasion by Cialdini can help you refine your communication and pitching skills, making you more effective in reaching out to potential employers.

Craft Tailored Applications: Address your email to a specific individual (if possible) and tailor your message to reflect your research and genuine interest in the firm's recent work and initiatives.

Create a Visually Appealing Portfolio: While a good portfolio is a requirement, ensure it is balanced with a mix of real projects and engaging mock-ups. Highlight your problem-solving skills and the storytelling behind each piece.

In conclusion, while landing a graphic design internship is challenging, with the right preparation and strategic approach, you can significantly increase your chances of success. Always remember to be professional, persistent, and original in your approach, and your efforts will not go unnoticed.

Take Action

Share your portfolio with me by messaging or direct messaging with a link. I am happy to provide feedback based on its content.

Best of luck, and if you have secured an internship, have a fantastic design career ahead!