Introduction to Placement Trends in IIMC Delhi

As of August 2023, the placement scene for Advertising and Public Relations (PR) specialization at the Indian Institute of Mass Communication (IIMC) in Delhi has seen a diverse range of companies participating in the recruitment process. Below, we delve into the details of the placement scenarios, explore the challenges and opportunities, and provide insights from student testimonials.

Placement Scenarios for Advertising and PR at IIMC Delhi

The placement process at IIMC Delhi typically involves a mix of companies from various sectors, such as media, advertising, digital marketing, and public relations firms. During the previous placement season, students had the opportunity to secure roles in well-known organizations such as:

Advertising Agencies: Notable names like Ogilvy, JWT, and DDB Mudra often recruited from IIMC. Public Relations Firms: Companies like Edelman, Weber Shandwick, and Ketchum were common recruiters. Digital Marketing: Firms specializing in digital marketing and social media management participated in the placement process.

The placement process typically includes pre-placement talks, interviews, and group discussions, offering students the opportunity to showcase their skills and knowledge in communication and media.

Placement Opportunities and Statistics

While the placement scenario at IIMC Delhi is robust, specific details such as the percentage of student placements, average salary packages, and companies that participated can vary. For the most up-to-date and accurate statistics, it is recommended to check the latest reports or updates from the IIMC placement cell.

Challenges Faced by Students

A student shared their experiences and challenges:

It's terrific, I am not aware of many who do not get placed. From PSUs to PR agencies, big ad agencies, NGOs and a variety of opportunities stare at you as you pass out from here. However, in the longer run, what matters is how deeply you explore and understand the subject.

While the general scenario seems positive, the student also pointed out:

It was not good to be clear. There were companies like TATA and IIFCO, but these companies take only one or two candidates.

The student further highlighted the lack of options for PR, branding, CSR, and limited availability for advertising positions, with internships being offered instead. Additionally, the student mentioned a lack of transparency in the company selection process as complete first-semester results were not announced, and no guidelines were provided for meeting the necessary percentage to participate in specific company interviews.

According to the student, the year was largely unproductive beyond a few activities and Ramesh Tahilianis' classes in the first semester.

Opportunities and Responsibilities of ADPR Graduates

The student’s experience emphasizes the importance of balancing theoretical knowledge with practical application. Graduates from Advertising and Public Relations (ADPR) are expected to:

Understand the diverse landscape of digital media, traditional advertising, and public relations. Develop strategic communication plans that resonate with target audiences. Manage and leverage various platforms for brand promotion and engagement. Conduct market research and analyze data to inform campaign development. Communicate effectively and build strong relationships with stakeholders.

While content-related positions were available, they were primarily through Accenture and similar organizations, emphasizing the need for graduates to develop a well-rounded skill set that goes beyond just content creation.

Conclusion

Overall, the placement scene at IIMC Delhi for Advertising and Public Relations is encouraging, but the experience can be quite variable. It is crucial for students to leverage the diverse opportunities available and to continue learning and exploring the field to enhance their career prospects.