Is Pretty Rugged Still in Business Today?

Thank goodness for Google!! Pretty Rugged, a high-end and innovative brand specializing in windproof, waterproof, and spillproof faux fur blankets and outerwear, continues to thrive in today's market. This luxury brand was founded by Tracy Slocum, a trailblazer in the industry.

History and Inspiration

The story of Pretty Rugged began on the waters of Lake George, where Tracy Slocum, the brand's founder, experienced the challenges of outdoor attire during her boating adventures. Each morning and evening, the sudden changes in weather made her and her family cold and uncomfortable, leading to the search for a versatile and practical solution.

Dissatisfied with the existing products on the market, Tracy sought to create something that could address her family's needs. Motivated by her Great-Great Grandfather Captain Joshua Slocum, who was the first man to sail around the world alone, Tracy drew inspiration and determination from his adventurous spirit.

Technological Advancements

Pretty Rugged is renowned for its unique manufacturing process that incorporates RuggedTex and SatinTex technologies. These proprietary materials ensure that the products are not only stylish but also highly functional, providing exceptional windproof, waterproof, and spillproof properties.

RuggedTex is a robust material designed to withstand harsh outdoor conditions, making it ideal for various outdoor activities. On the other hand, SatinTex offers a sleek, luxurious feel and a refined look, perfect for those seeking a premium finish. Together, these technologies enhance the quality and durability of Pretty Rugged's products, setting them apart from conventional options.

Market Success and Shark Tank

Pretty Rugged has not only garnered popularity among consumers but also gained recognition through its appearance on Shark Tank Season 14, Episode 5. The brand proposed to raise a $200,000 investment for 10% equity in their company, valuing the firm at $2 million. This significant investment not only highlighted the brand's growing potential but also demonstrated its commitment to innovation and quality.

Investors and industry professionals were particularly impressed by the unique blend of luxury and practicality that Pretty Rugged offers. The waterproof and windproof blankets and outerwear are priced higher than ordinary products, reflecting their superior design and functionality. This premium pricing strategy underscores the brand's positioning as a high-end offering in the market.

Current Status and Future Prospects

Since its inception, Pretty Rugged has grown steadily, meeting the demands of customers who value both style and functionality. The brand continues to innovate and expand its product line, responding to changing consumer needs and preferences. With its strong foundation and continued commitment to excellence, Pretty Rugged is well-positioned to remain a leading force in the luxury outdoor apparel and accessories market.

Tracy Slocum's vision and the success of Pretty Rugged serve as a testament to the power of combining inspiration, perseverance, and technological advancements. As the brand continues to evolve, it promises to deliver even more exceptional and durable products, making it a must-have for those who demand the best in outdoor wear.