Teaching College-Level Social Media Strategy: Insights and Resources

Teaching advanced social media strategy at the collegiate level requires a comprehensive curriculum that covers both theoretical and practical aspects. This article discusses various resources and references that educators can utilize to enhance their social media strategy classes. From case studies to multimedia resources, these elements aim to engage students and deepen their understanding of the subject.

Case Studies and Real-World Applications

One notable teaching experience involves Matt from the UK, who successfully developed a course on social media strategy. The class was held in Vancouver, British Columbia, where students made significant advancements by learning about the five progressive levels of social media for small to mid-size businesses. These levels are:

B2B Network Growth nB2C Permission Marketing C2C Community Branding B2E Recruiting E2E Team Building

Matt's framework for teaching social media strategy can be found on his website, offering a valuable resource for educators and students alike. Furthermore, his personal email is provided as an additional point of contact for further inquiries.

Presentation and Curriculum Resources

Another significant teaching experience was at the Miami Ad School Dumbo. Matt presented a comprehensive curriculum, which includes detailed presentations for each class. This resource is publicly accessible, allowing educators to adopt and adapt the materials for their own courses. Here’s the link to the full curriculum: [Miami Ad School Dumbo Curriculum Link]. Enjoy exploring the rich content!

Integrated Communications and Community Building

A noteworthy addition to the social media strategy curriculum comes from a graduate class at Emerson College, where Andrew Lynch from Behavior Labs delivered a lecture on social media strategy in the context of community building. This perspective provides a broader understanding of how social media can be used as a tool for fostering community engagement and communication. Detailed notes and materials from this class are available for review.

Conclusion and Next Steps

Teaching social media strategy at a college level demands a blend of innovative pedagogy and practical application. By integrating case studies, multimedia resources, and specific frameworks, educators can create engaging and effective learning experiences for their students. As technology and social media evolve, staying informed about the latest trends and tools is crucial for any educational endeavor in this field.

Additional Resources

Additional Reading: There are numerous scholarly articles and books available that can enrich your teaching. Consider exploring ‘Social Media Marketing: Strategies and Tactics’ by Ryan Kh and ‘Social Media Strategy: Getting from Execution to Impact’ by Miruna Rudea. Online Courses: Platforms like Coursera and Udemy offer advanced courses in social media strategy that you can integrate into your curriculum. Check out ‘Digital Marketing Specialization. Workshops and Conferences: Attending or hosting workshops and conferences can provide practical insights and networking opportunities. Look for events like ‘Social Media Examiner Conference.