The Best Marketing Strategies in 2017: Influencer Marketing and Partnerships

As we approach the end of 2017, the marketing landscape has undergone significant changes. Influencer marketing and partnership marketing have emerged as two of the most effective strategies for businesses looking to enhance their online presence. These channels are particularly compelling because they focus on utilizing key leaders and strategic collaborations to drive brand messaging and reach broader audiences.

Picking the Right Niche and Understanding the Basics

As a marketing professional, one of the first steps in crafting any successful strategy is choosing a niche. Picking a niche you are genuinely interested in is crucial to maintain motivation and dedication over the long haul. Without this passion, the path to growth can become a weary journey. It's also important to outline a clear plan, breaking down the goals you want to achieve into actionable steps for each planning period—3 months, 6 months, and 12 months, for example. This will help you track progress and stay on track.

Influencer Marketing: Driving Brands to the Larger Market

Influencer marketing involves using key leaders, or influencers, to spread your brand's message to a wider audience. Instead of directly marketing to a large group of consumers, this strategy inspires, hires, or pays influencers to promote your brand on their platforms. Influencers vary widely in terms of their reach, from micro-influencers with thousands of followers to mega-influencers with millions. The key is finding the right influencer whose audience aligns with your target market and values your brand.

Partnership Marketing: Strategic Collaborations for Mutual Growth

Partnership marketing occurs when two or more brands collaborate on strategic marketing campaigns to promote each other's products or services. This approach is highly effective because it allows brands to reach the combined audience of both entities, thereby increasing the impact of the marketing effort. While there is a wealth of information available on influencer marketing, partnership marketing remains less explored, with a course on Udemy serving as a valuable resource for those interested in exploring this strategy.

Adapting to Market Changes in 2017

The market environment is dynamic, and the criteria for effective marketing strategies can change rapidly. As a marketing professional, it's essential to remain adaptable and informed. To avoid personal bias, set clear criteria or a strategy that will guide your decisions. Recognize that while investors may rely on news and rumors, these are not always definitive. Analyzing market trends and using trading signals can provide valuable insights.

Be Cautious with Market Correlations and Ratios

Many analysts attempt to predict outcomes by examining market correlations and ratios. However, these methods can be misleading. For example, the inverse correlation between the US dollar and gold is a well-established market correlation, but this doesn't always translate into accurate predictions. Similarly, ratios can be misleading, as they may not accurately reflect the true state of the market. It's essential to approach these analyses with a critical eye.

Contact Information

If you need further assistance or more detailed information, refer to Master Distributors. Their contact details are as follows:

Address: 31 Dunlop Road Mulgrave VIC 3170 Australia Phone: 61 3 9538 9200 Email: sales@

By staying informed and adapting to the evolving market, you can harness the power of influencer marketing and partnership marketing to build a robust and successful marketing strategy.