The Best Second-Tier PPC Search Engines for Boosting Your Campaigns
The Best Second-Tier PPC Search Engines for Boosting Your Campaigns
Google AdWords, despite its strong presence in the PPC advertising landscape, is not always the best choice for every campaign. In this article, we explore alternative second-tier PPC search engines that you can use to complement your digital marketing efforts. We offer insights into why and how to incorporate these engines into your PPC strategy.
Why Consider Second-Tier PPC Engines?
There are several scenarios where second-tier PPC engines can provide better results. These include:
Lower traffic from Google AdWords. Higher costs or competitiveness on Google AdWords. Excessive traffic leading to lower conversion rates and quality scores.Each of these scenarios can benefit from the benefits offered by second-tier PPC engines, offering a more cost-effective and less competitive environment for your advertising efforts.
Exploring Second-Tier PPC Engines
Let's delve into some of the best second-tier PPC search engines and platforms:
Bing Ads
Bing Ads is a valuable alternative to Google AdWords. Although it has fewer users than its Google counterpart, it offers an opportunity to reach a different audience. Bing Ads targets valuable users that can be found on Bing, Yahoo!, and AOL, along with their syndicated search partners. Bing Ads can be particularly useful for businesses looking to expand their reach and save on costs, especially in less competitive niches.
Yahoo Gemini
Yahoo Gemini is another underutilized option in the PPC landscape. This platform leverages intent-driven targeting, making it versatile for revenue generation, brand awareness, and app promotion. Developers and businesses can use Gemini to create targeted ads across multiple devices and platforms, making it a valuable addition to any PPC strategy.
AdRoll
AdRoll is a well-known retargeting platform that has made significant strides in recent years. It supports Facebook’s ad extensions and offers a robust Display Network alongside its own ad network. For businesses looking to enhance their online presence and drive conversions, AdRoll can be a powerful tool. Our experience shows that both AdRoll’s prices and conversion rates are relatively high.
Amazon Sponsored Products
For e-commerce businesses, Amazon sponsored products provide a unique opportunity to drive traffic and sales directly to your products. By purchasing sponsored shopping ads, you can reach potential customers who are actively searching for the products you sell on Amazon.
Quantcast
Quantcast offers valuable data and audience insights, enabling marketers to target a new untapped display audience. With its free data and audience insights tool, Quantcast Measure, advertisers can build their strategy, understand audience behaviors, and learn about competitor audiences. This platform can help increase visitation and revenue to your website.
BuySellAds
BuySellAds is a convenient marketplace for banner ads, selling over 6 billion impressions per month. It provides a good choice of high-quality sites, especially in internet and tech niches. With its transparent processes, it's an excellent option for businesses looking to spread their advertising efforts across the web.
Infolinks
Infolinks is a marketplace based on user intent and real-time engagement, showing ads to users in a variety of contexts. Since 2013, Infolinks has evolved to offer six types of ad units, including inarticle, infold, infscreen, infframe, intext, and intag. These diverse ad units cater to different user behaviors and preferences, making Infolinks a versatile PPC option.
Facebook is a powerful platform for engagement and sales. With three main campaign types, it provides an effective way to reach your desired audience, boosting both brand awareness and conversions. Facebook's ongoing innovation in ad types and integrations, such as shopping ads and mobile video, makes it a must-explore option for PPC campaigns.
For B2B businesses, LinkedIn offers a unique opportunity to target specific job titles and industries. With options for both feed and text-based ads, LinkedIn can help businesses build leads and drive conversions. The platform's emphasis on account-based marketing further enhances its usefulness for large-scale campaigns.
Many overlook Pinterest as a serious PPC platform, but it can drive significant revenue. With 87% of Pinners making a purchase after seeing content on Pinterest, it's clear that this platform is a valuable tool for e-commerce and marketing. By targeting products and services, businesses can effectively reach a highly engaged audience.
Incorporating these second-tier PPC engines into your strategy can significantly enhance your reach and effectiveness. By diversifying your advertising efforts and utilizing these platforms, you can boost your campaign performance and drive higher ROI.