The Irritating Jargon in Business: Plain English Alternatives and Insights

Introduction to Jargon in Business

Business jargon, often seen as a necessity for the industry, can also be a source of frustration. Some of these terms are innovative and helpful, but others can be so convoluted that they become obstacles in clear communication. Let's delve into some of the most irritating jargon words in business and explore their more straightforward equivalents.

What is Jargon in Business?

Jargon refers to specialized language or expressions commonly used within a particular profession or industry, often serving to confuse those outside the field. For example, the word 'onboarding' has become so ubiquitous that most people understand its meaning, but the term itself can still sound foreign and cumbersome. Below, we will explore some of these terms and their more easily understood counterparts:

Common Business Jargon and Their Plain English Alternatives

Onboarding

The term 'onboarding' often refers to the process of onboarding a new customer or employee. However, the term itself can be misleading and confusing. For instance, in the context of a customer, 'onboarding' is often used to mean 'signing up' or 'opening an account.'

Instead of saying, 'This customer onboarded in January last year,' one could simply say, 'This customer joined our services in January last year.' The term 'joining' is more straightforward and easier to understand.

Marketing and Internet Marketing

Another set of commonly overused terms in the business world is related to marketing and internet marketing. 'Onboarding' in the context of marketing often refers to the process of educating a new customer and helping them to understand how to use a product or service. However, this term can be too convoluted and distracting.

Instead of saying, 'Internet marketing is the secret process that promises the gold of the world only known by the 4 of sellers on internet evolved from the old alchemy and transmitted only from an internet marketer to his high-paying clients along time,' it would be more clear to say, 'Internet marketing is a strategy to promote and sell products or services via the internet.

Exploring and Updating Business Vocabulary

Business jargon evolves over time, and sometimes the meanings behind these terms become convoluted, making them difficult to understand. A good example of this is the term 'Marketer.' In the past, it referred to someone who performed tasks in the commercial area or sales field. However, as the term has evolved, its meaning has shifted, and it now refers to someone who navigates through professional confusion and must make a living while believing in the idea that the internet is the place to store everything.

Here is a glossary of common business terms and their more straightforward explanations:

Marketing Channel: Social media and its various networks. Marketing: Other activities done on the internet besides social media. Internet: The invisible omnipresent place we are supposed to arrive through WiFi. WiFi: An invisible force that unites us with infinite power. Modem: The device that allows us to connect to WiFi's infinite grace. Email Marketing: A system used to bombard someone's inbox with messages. Autoresponder: A computer script that sends spam. Email: An annoying piece of writing sent through the internet. Unsubscribing: Marking an email as spam. Spam: Sending too many emails in a short period.

Conclusion

While business jargon can be necessary for industry insiders, it is essential to consider how these terms might impact those outside the field. Using simpler and more straightforward language can improve clarity and reduce confusion. By regularly updating and reviewing our business vocabulary, we can ensure that it continues to serve its purpose effectively and remains accessible to all.