The Perceived Value of Salespeople: Why do They Not Command the Respect of Doctors and Engineers?

The sales profession is often perceived as less prestigious than other fields like medicine, engineering, or law. This perception can be attributed to several factors and can significantly affect the way salespeople are perceived and valued by their clients. Let’s delve into the reasons behind this and explore how the industry can address these perceptions.

Four Key Factors Contributing to Disrespect for Salespeople

1. The Perceived ‘Anyone Can Do It’ Mindset

One of the main reasons salespeople don’t get the same respect as doctors, engineers, or lawyers is the widely held belief that anyone can sell. This mindset suggests that sales is merely a series of interactions and techniques, rather than a complex skill set. This perception can be damaging to the integrity and professionalism of the sales industry.

2. Lack of Structured Learning and Certification

Another factor contributing to the disrespected status of salespeople is the absence of structured learning and certification. Unlike other professions such as medicine or engineering, sales does not require a formal degree or years of structured learning. This can be seen as a drawback when it comes to professional recognition.

3. Intangibility and Mystery

The intangible nature of sales can pose a challenge when it comes to professional respect. Unlike engineering or medicine, where the outcomes are often more concrete and measurable, sales results can sometimes feel less tangible. This intangibility can lead to skepticism and a lack of trust in the effectiveness of the sales profession.

4. Defense of Free Will

The concept of free will is often closely associated with sales. Some people may view the lack of formal education and certification as interfering with the sacredness of free will. They believe that without years of structured learning, there is no inherent morality or self-determination, which can be seen as undermining the integrity of the profession.

The Role of Authentic Human Connection and Skill

When done well, sales can be a highly respected and celebrated profession. The ability to form authentic human connections and share valuable insights can significantly enhance the reputation of salespeople. The intrinsic benefits of connecting with clients on a fundamental level can command a unique level of respect. By referencing universal truths and drawing from personal experiences, salespeople can earn recognition and trust from their clients.

Respect in the sales industry is often earned through professional success and expertise over time. While it may take less formal education to enter the field, the value of experience cannot be underestimated. Once sales professionals have accumulated years of experience and can consistently deliver results, they often gain the respect of their peers and clients.

The Infamy of Manipulation and Pressure Sales Techniques

In contrast to the notion of skilled and respectful sales, some salespeople are criticized for their manipulative and high-pressure tactics. These methods can lead to a backlash against the entire profession. When salespeople deliberately avoid telling the truth about their products and focus on closing deals at all costs, it can result in a loss of trust and a negative perception of the sales industry.

Such practices can create intense dislike and cynicism among the public. Clients may become wary of salespeople who use these techniques, leading to a decline in the professional reputation of the sales profession as a whole.

Conclusion

In conclusion, the perception that salespeople do not deserve the same level of respect as other professionals is complex and multifaceted. While the sales industry can be seen as less structured and less formal, it doesn’t diminish the genuine skill and expertise that salespeople possess. By focusing on authentic connections, sharing valuable insights, and establishing a track record of success, sales professionals can earn the respect they deserve.