Unpacking the Sales Superhero Mindset: Traits that Great Salespeople Possess

Have you ever wondered how great salespeople see the world differently from non-salespeople? The answer is multifaceted and rooted in a variety of attributes. Whether you're trying to hire the best sales talent or looking to improve your own sales skills, understanding these traits can be incredibly valuable. In this article, we explore the characteristics that set the best salespeople apart.

Morals and Ethics

Some might argue that great salespeople lack a moral compass. However, the truth is more nuanced. While some salespeople may prioritize closing deals at all costs, many others prioritize the well-being of their clients. For instance, I have personally faced challenges in the sales world due to my inclination to care too much about people. In my experience, the best salespeople are not just 'wolfish,' but also considerate and ethical.

Key Traits of Great Salespeople

Based on my extensive experience hiring and managing sales teams at companies like Groupon and Delivery Hero, here are some of the most important traits:

1. Friendly and Approachable

The very best salespeople are not pretentious or douchebags. They can form genuine connections with clients, making it easy for them to get along and build trust. For example, sales representatives should know the optimal call times for busy restaurant owners and avoid contacting them during peak hours when they are most likely to be stressed or busy.

2. Hardworking and Strategic

Top salespeople know their clients' business hours inside out and are willing to go the extra mile to clock in sales. They understand that sometimes, to achieve success, it requires early mornings, late nights, and a willingness to work hard. These individuals are not only dedicated but also strategic about their time.

3. Client-Focused

There are numerous salespeople who are skilled in broad areas of business but might struggle with specific industries. For example, I took an impressive inside sales person from Groupon and brought her to Delivery Hero. She was brilliant but had a hard time fitting in with the restaurant industry. It is important to assess whether a salesperson truly fits the client's business culture and if not, it may be best to focus on areas where they excel.

4. Competitive yet Complacent

Some of the best salespeople are highly competitive, driven by the thrill of the game and the desire to be at the top. They set high standards for themselves and work hard to achieve their goals. However, they are also resilient and don't get discouraged. If a salesperson hits a setback, they view it as an opportunity to learn and improve rather than a defeat. There are always those who take the 'whatever' mentality and keep moving forward even if the outcome is not what they had hoped for.

5. Persistent

Persistence is key in sales. The best salespeople refuse to give up on a deal unless explicitly told to do so. They stay in touch with potential clients even if initial attempts are unsuccessful, and they follow up relentlessly. As I have found, using tools like Salesforce can help streamline this process, allowing sales teams to keep track of multiple prospects and ensure they never miss an opportunity.

6. Collaborative and Team-Oriented

Great salespeople often thrive in a collaborative environment. They recognize the value of teamwork and are willing to ask for help when needed. Whether it's marketing materials or support from their peers, they know that having the right tools and resources can make all the difference. As a leader, I have always encouraged sales teams to lean on others when necessary and to focus on the overall success of the organization rather than their individual achievements.

Conclusion

The world of sales is dynamic and ever-changing. Great salespeople possess a unique combination of traits that set them apart from their peers. From being friendly and approachable to being persistent and strategic, these individuals are driven by a passion for success and a desire to make a positive impact. Whether you are improving your own sales skills or hiring the best talent in the industry, understanding these qualities can help you achieve your goals and surpass your competition.

Keywords: sales mindset, sales strategies, sales approach