It symbolizes the ability to transcend traditional boundaries, explore fresh perspectives, and generate novel solutions. This mindset encourages individuals and organizations to think beyond the conventional and to embrace new ideas and approaches.

The 9 Dots Puzzle and the Candle Box Test

The origins of the phrase 'out of the box thinking' can be traced to classical problem-solving puzzles such as the 9 dots puzzle (over 100 years old) and the candle box test (over 80 years old). These puzzles are designed to encourage lateral thinking and to challenge conventional problem-solving methods.

The 9 dots puzzle, for example, presents a grid of nine dots and challenges the solver to connect all the dots with only four straight lines, without lifting the pen from the paper. Similarly, the candle box test challenges participants to attach a box of candles to a wall in such a way that the candles can be lit, using only the tools provided (a box of matches, thumbtacks, and a box of candles).

These puzzles have been used to illustrate the importance of thinking outside the box and challenging conventional wisdom. However, the exact origins of the phrase 'out of the box thinking' itself remain somewhat contested. According to Dan Pepper, a plausible and verifiable story suggests that the phrase was popularized as a metaphor for creative problem-solving and innovative thinking.

Current Usage and Criticism

While the phrase has become widely recognized and used in various fields, some critics argue that its overuse has led to a loss of originality and depth in thinking. As Dan Pepper notes, the popularity and frequent use of this phrase may be symptomatic of a broader issue in corporate and organizational cultures— a reliance on clichés rather than genuine innovation.

For instance, consider the following example: Suppose you need to change a tire and require four washers. When you can't find the washers, instead of trying to find them (a conventional solution), you borrow one washer from each of the other tires to mount the spare. This is described as 're-defining the problem.' Instead of focusing on finding the washers, you shift the focus to mounting the spare tire, a more innovative and effective solution.

While such examples illustrate the value of out-of-the-box thinking, the overuse of the term 'out of the box thinking' can lead to a lack of originality and a reliance on a simple, tiresome phrase. Many argue that the phrase has become a cliché, and that in order to truly innovate, one must go beyond the clichés and thinking more deeply about the problem at hand.

In conclusion, while the phrase 'out of the box thinking' has become a popular and widely recognized term, its origins and current use raise important questions about the nature of creativity and innovation. As we continue to navigate the challenges of the modern world, it is crucial to embrace genuine innovation and original thinking, rather than relying on overused clichés.