Update on Facebook Page Sharing Features: Friends Suggestions and Beyond

As of my last update in August 2023, Facebook has undergone several platform changes over the years. The ability to suggest a page to friends has undergone significant modifications. While users can still share pages by posting them on their timelines, sending them in messages, or tagging friends, the specific mechanics can vary. It's always best to check the latest updates directly on the Facebook help center for the most accurate information.

This feature has been reintroduced in a slightly different manner. Facebook is currently testing a new way to recommend Facebook Pages. Instead of directly suggesting a friend, the feature now prompts you to type an endorsement, which is then posted to your wall. This change seems to consolidate Facebook features, merging recommendations into regular posts.

It's important to note that these changes are subject to updates. As Jeff Widman and Brittany Darwell noted, pages still have the option to suggest the page, but this is more beneficial during the initial stages of the page's launch. Once the page attracts thousands of fans, the feature becomes less useful.

Impact on Organic Growth

The removal of the 'suggest a friend' feature has had a notable impact on organic growth channels. Yes, page admins can still suggest pages, but this becomes less effective once the page has gained a significant following. Facebook might have introduced this change to counter spamming activities.

Data suggests that the feature was a major contributor to fan growth. Two pie charts provided by a client show that in November 2010, friends suggesting the page accounted for a large portion of new fans, but by February 2011, this share had significantly decreased. The remaining slice of the pie chart is attributed to leftover fan suggestions, indicating a gradual decline in the impact of the 'suggest a friend' feature.

?A post by Hubze states that the removal of the 'suggest a friend' feature appears to be permanent, and only admins will have access to this option. For those interested, you can check out the link mentioned in the reference.

-Updated February 19- The feature has reappeared for admins who have upgraded to the new Facebook Pages. However, it is not available to non-admins. Fans looking to share pages with their friends should use the posting and messaging options instead.

-Facebook Confirmation- Facebook has officially confirmed that it is removing this feature permanently, encouraging users to utilize regular posting and messaging to share pages.

Finding Alternative Growth Channels

For page administrators, it's essential to explore alternative growth strategies once the 'suggest a friend' feature is no longer an option. Organic growth remains a crucial approach, and engaging with the community, creating valuable content, and leveraging other social media platforms can be highly effective.

Key Takeaways

The removal of the 'suggest a friend' feature has significantly impacted organic growth for Facebook pages. Admins can still suggest pages, but this feature is less useful for established pages. Facebook is removing the feature permanently, focusing on organic and user-generated sharing methods.

In conclusion, while the 'suggest a friend' feature is gone, there are still many avenues to explore for organic growth on Facebook. Keeping up with the latest updates and adapting to new features can ensure continued success for your page.