Valuable Advice for Beginners in Freelance Copywriting

Welcome to the world of freelance copywriting! This is a field filled with opportunities, but also challenges. Here are some invaluable pieces of advice that you would have been grateful to receive at the start of your journey.

1. Don’t Write the Way You Talk; Write the Way Your Prospects Talk

One of the most common errors made by new copywriters is to write in a casual, conversational tone, assuming that it will resonate with readers. However, successful copywriting involves understanding your audience's language, tone, and expectations. Spend time learning what works for your prospects before you hit the keyboard.

2. Your Competition Rests on the Weekend

While many business owners might think that they are ahead because their competition is working on weekends, this is often not the case. Most copywriters are highly skilled professionals who work even more hours than you. Ensure that you are consistently delivering quality work to maintain a competitive edge.

3. Read More and Read Profits First

“Profit First” is a book that every freelance copywriter should read. It provides valuable insights into the financial aspects of running a successful copywriting business. Understanding the financial dynamics of your business is crucial for your success.

4. Add a Bitcoin Address to Your Invoices to Stand Out

To differentiate yourself from other freelance writers, consider adding a Bitcoin address to your invoices. This might be unconventional, but it shows that you are innovative and willing to adapt to new payment methods.

5. Respect Comes from Results

As a freelance copywriter, the only way to build a good reputation is by delivering exceptional results. Always ensure that your work exceeds expectations and brings tangible benefits to your clients.

6. Use the Right Tools for Professional Proposals

To create professional and visually appealing proposals, use tools like the Chrome extensions Color Picker and Fontanello. These help to ensure that your proposals match the style and tone of your client's website, making a positive first impression.

7. Call Them Action Plans, Not Proposals

A proposal is a formality. Instead, frame your work as an action plan that will drive results. This repositions you as a strategic partner rather than just a writer.

8. Break Time for Inspiration

When you need a breakthrough, take a break. Sometimes stepping away from a project gives you the fresh perspective you need to come back to it with renewed energy and inspiration.

9. Learn from the Best, Not the Newest

Instead of following the latest trends, focus on learning from the true masters of copywriting, such as David Ogilvy. His wisdom and approach have stood the test of time and can provide you with valuable insights.

10. Have the Drive to Write Better

If you want to excel in freelance copywriting, you need a strong desire to improve. Set goals and work towards them every day to continuously raise the bar of your writing.

11. Surprise Your Clients with Random Gifts

Show your clients that you value them by surprising them with thoughtful gifts. A small token of appreciation can go a long way in building strong client relationships.

12. Work to a Timer for Discipline

Set strict time limits for your writing tasks to foster discipline and efficiency. Time-boxing can help you stay focused and make the most of your time.

13. Little Tweaks Make a Big Difference

Don’t underestimate the power of small edits and improvements. They can significantly enhance the effectiveness of your copy.

14. Black Coffee and Green Tea Chaser

While caffeine can help you stay alert, green tea is a better choice because it also provides antioxidants and mental clarity. This combination can boost your writing productivity without the jitters.

15. You Will Outgrow Some Clients

It’s natural to move on from clients who no longer align with your growth goals. Be prepared to let go of them gracefully and find new opportunities that better suit your skills and aspirations.

16. Curiosity is the Only Formula That Matters

“Benefit Curiosity” is a principle worth adopting. Curiosity drives the best copy and helps you stay innovative and relevant.

17. Deliberate Practice for Improvement

To improve your writing, practice deliberately and mimic the styles and techniques of successful copywriters. This sustained effort will help you develop your skills.

18. Use Surveys to Gather Insights

Survey your clients and prospects regularly to gather valuable feedback. This information can be instrumental in refining your strategies and services.

19. Leverage Your Subconscious for 24/7 Work

Utilize your subconscious to work on copywriting tasks. By directing your attention elsewhere, you allow your subconscious to continue refining your ideas and phrasing.

10 Tips for Freelancers

1. Do Not Work Without a Contract: Always have a contract in place, regardless of the reason. This protects both you and your client.

2. Be Mindful of ‘Of’: Often, the word ‘of’ can be tightened or removed to make your phrasing more concise and clear.

3. Build Your Client List: Keep your client list active and engaged. Always nurture your customer relationships.

4. Get a Printer: Having a physical printer will help you edit and proofread your work without needing to rely on digital methods alone.

5. Watch Succession on HBO: This critically acclaimed series can serve as a motivational reminder of success and resilience.

6. Read Resonate by Nancy Duarte: This book provides unique insights into effective presentation design, which can be applied to your copywriting.

Conclusion

Freelance copywriting is both challenging and rewarding. By applying these tips and remaining focused on continuous improvement, you can build a successful and fulfilling career in this field. Remember, the journey is just as important as the destination.