Where Do Marketers Find Reliable Ghostwriters?
Introduction:
As a marketer, the challenge of content creation often looms large over budget constraints and tight deadlines. One way to alleviate this burden is to hire a ghostwriter. However, successfully finding a reliable ghostwriter can be challenging. This article will guide you through different methods and resources to find a ghostwriter who can deliver high-quality, contextually relevant content that aligns with your brand's voice and objectives.
1. Leveraging Online Platforms for Expert Writers
Online platforms like Copyblogger, Fiverr, and Upworthy provide a wealth of resources for marketers seeking a ghostwriter. These platforms not only list job postings but also offer access to a wide range of freelance writers with diverse specialties, from SEO-focused content to engaging blog posts.
Copyblogger
Visit Copyblogger to post a job request with detailed requirements. This platform focuses on high-quality, SEO-optimized content and can connect you with experienced writers who understand the intricacies of search engine optimization (SEO). Make sure to outline your needs clearly, specifying key criteria such as experience in SEO, turn-around times, and content delivery formats.
Fiverr Upworthy
Fiverr and Upworthy offer an array of freelance services, including ghostwriting. Fiverr allows you to search for specific services and hire freelance writers based on their portfolios, ratings, and feedback from previous clients. For a more specialized approach, Upworthy provides a community of experienced writers, many of whom specialize in SEO content to increase visibility and traffic.
2. Utilizing Facebook Groups for Freelance Professionals
Joining Facebook groups dedicated to independent professionals or freelancers can be a valuable resource. These groups often have discussions and job postings related to ghostwriting services. For example, groups like Digital Marketing by Freelancers have members who are available for ghostwriting work.
When creating a job post in these groups, ensure that your request is clear and detailed. Mention your key requirements, such as specific topics, tone, and length of the article. You may also want to ask for examples of their previous work to ensure they meet your standards.
3. Locating Ghostwriters Through Craigslist
Craigslist remains a practical resource for finding local freelance writers. Search under the 'writers' or 'freelance writers' categories to find potential candidates. Advertise your job with a clear and detailed brief, emphasizing the importance of experience in SEO and the need for original, high-quality content.
4. Conducting Test Runs and Assessing Deliverables
Just like any significant investment, attempting to 'test run' a small project with a potential ghostwriter can be a wise decision. This approach allows you to evaluate their writing style and quality before committing to a larger project. Be prepared for some level of disappointment and have a clear evaluation process in place. Identify the causes of your disappointment with the following steps:
Identify the quality of the writing: Assess if the writing is shoddy or lacks coherence. Shoddy writing is easy to spot. Meet expectations: For more refined writing, assess if the content aligns with your expectations. Even great ghostwriters may fail to capture the concept in your mind. Communication: Evaluate the communication during the test run. A good ghostwriter should be responsive and flexible.Conclusion
Finding the right ghostwriter is a process that requires patience and a clear understanding of your needs. By leveraging online platforms, Facebook groups, and Craigslist, and by carefully evaluating the work of potential writers, you can increase your chances of finding a reliable ghostwriter who can help you achieve your marketing goals.
Optimization for SEO
Use the target keywords ghostwriter, marketing content, freelance writers, SEO strategies, content creation in your content. Include headings (H1, H2, H3) for better readability and SEO value. Provide image alt tags and descriptions to improve image SEO. Incorporate meta descriptions and title tags with the primary keyword for improved visibility in search results.