Why People Feel (or Don't Feel) Embarrassment Calling Themselves a CEO of a Small Company

Why do some people feel embarrassed to call themselves the CEO of a small company, while others embrace the title without hesitation? This article explores the various reasons behind these differing perspectives, focusing on recognition of role, cultural shift, informal environment, and personal branding.

Recognition of Role

The title is often seen as a badge of honor, symbolizing leadership, responsibility, and the success of the company. Despite the size, a CEO has a significant impact on the direction and success of the company. In many cultures, holding any leadership position is viewed as an achievement that can bring a sense of pride and legitimacy.

Cultural Shift

In recent years, there has been a cultural shift towards valuing entrepreneurship and small businesses. Entrepreneurs and small business owners are increasingly celebrated as innovators, risk-takers, and game-changers. This transformation in societal values has made the title of CEO more acceptable and less embarrassing, especially for those in smaller companies.

Informal Environment

Small companies often have a less formal atmosphere, where traditional hierarchical structures are relaxed. In such environments, job titles may be less rigid, allowing individuals to identify with more diverse roles. The flexibility in job titles can make it easier for individuals to embrace the title of CEO without fear of judgment or scrutiny.

Personal Branding

Many entrepreneurs see the title as an extension of their personal brand. They use it to market themselves and their company, projecting a strong image of leadership and expertise. Personal branding can be a powerful tool for building credibility and fostering a positive reputation, making the title of CEO a natural fit for many entrepreneurs.

Empowerment

Entrepreneurs often feel deeply connected to their businesses and see themselves as leaders, regardless of the company's size. This sense of empowerment can diminish any feelings of embarrassment associated with the title. For many, leading a small company is a daunting yet exhilarating task, one that can lead to significant personal and professional growth.

Debunking the Misconception

It is important to recognize that there is nothing inherently embarrassing about the title of CEO, especially when it comes to small companies. The role and responsibilities of a CEO are comparable to those in other fields. For example, a captain of a two-person fishing boat holds a position of authority and responsibility, similar to a CEO of a small business.

It is equally disingenuous to dismiss someone's choice of title based on the size of their company. Choosing a title that resonates with one's personal values and the company's needs is a prerogative of the individual, and it should be respected. For instance, the author chose the title of President for their S-Corp because it resonated more than other titles, aligning with their duties and the company's requirements.

The author's role as a CEO embodies multifaceted responsibilities, from leadership and decision-making to hands-on tasks like software development and janitorial duties. Their approach to the title is not frivolous but a practical one, using a single baseball hat to symbolically represent their diverse roles within the company.

One should not pass judgment on others for their choices; instead, they should focus on supporting and encouraging entrepreneurial pursuits. The sentiment of the quote, "one should be embarrassed about never having even tried and passing judgment on others who do," underscores the importance of empathy and understanding in the business world.